GIGGO APP
GIGGO APP
GIGGO APP
UIUX Design
UIUX Design
Project Overview
Project Overview
Project Overview
Project Overview
GIGL popularly known as GIG Logistics is a subsidiary of the GIG Group; it prides itself as Africa’s Leading Logistics Company. The company's platform for contracting and shipments the GIGGO app has faced prolonged customer issues. Internal reports show a 15 percent loss in customers due to mobile application issues.
GIGL popularly known as GIG Logistics is a subsidiary of the GIG Group; it prides itself as Africa’s Leading Logistics Company. The company's platform for contracting and shipments the GIGGO app has faced prolonged customer issues. Internal reports show a 15 percent loss in customers due to mobile application issues.
Client
:
GIG Logistics
Client
:
GIG Logistics
Client
:
GIG Logistics
Client
:
GIG Logistics
Year
:
2021
Year
:
2021
Year
:
2021
Year
:
2021
Timeline
:
4 Months
Timeline
:
4 Months
Timeline
:
4 Months
Timeline
:
4 Months
First, some vanity metrics 😁
First, some vanity metrics 😁
Following its redesign, the GIGGO app experienced a remarkable surge in popularity, amassing over 40,000 downloads within a mere two months. Alongside this impressive feat, the app also witnessed a substantial increase in revenue, signaling a tangible impact on its financial performance. This boost in earnings was meticulously monitored, aligning with one of the critical success metrics set by the business. Definitely, this was also made possible with the hard work of the marketing team, whose strategic efforts contributed significantly to the app's heightened visibility and user acquisition. The correlation between the app's enhanced user engagement and its revenue growth underscored the effectiveness of the redesign strategy. Such results not only validated the efforts invested in revamping the app but also highlighted its growing significance within the market landscape.
Following its redesign, the GIGGO app experienced a remarkable surge in popularity, amassing over 40,000 downloads within a mere two months. Alongside this impressive feat, the app also witnessed a substantial increase in revenue, signaling a tangible impact on its financial performance. This boost in earnings was meticulously monitored, aligning with one of the critical success metrics set by the business. Definitely, this was also made possible with the hard work of the marketing team, whose strategic efforts contributed significantly to the app's heightened visibility and user acquisition. The correlation between the app's enhanced user engagement and its revenue growth underscored the effectiveness of the redesign strategy. Such results not only validated the efforts invested in revamping the app but also highlighted its growing significance within the market landscape.
Android - 62,440 downloads as at Mar 10 2024
Android - 62,440 downloads as at Mar 10 2024
IOS- Over 7,600 downloads as at Mar 10 2024
IOS- Over 7,600 downloads as at Mar 10 2024
Confronting the then Decline
Unveiling the pain points by stepping into the shoes of our potential users through user research
Confronting the then Decline
The GIGGO app, once considered a go-to for contracting of shipments locally and internationally, tracking of shipments, receiving and management was struggling to maintain its user base. Disgruntled users, deterred by its lackluster design and cumbersome features, were increasingly abandoning the platform. Creating shipments felt like navigating a labyrinth, while tracking packages tested users' patience. The overall user experience was far from satisfactory, with the outdated design further exacerbating the issue. This decline in user engagement wasn't just a minor inconvenience; it was significantly impacting GIGGO's bottom line. It became glaringly obvious: GIGGO needed a complete overhaul, and fast.
The GIGGO app, once considered a go-to for contracting of shipments locally and internationally, tracking of shipments, receiving and management was struggling to maintain its user base. Disgruntled users, deterred by its lackluster design and cumbersome features, were increasingly abandoning the platform. Creating shipments felt like navigating a labyrinth, while tracking packages tested users' patience. The overall user experience was far from satisfactory, with the outdated design further exacerbating the issue. This decline in user engagement wasn't just a minor inconvenience; it was significantly impacting GIGGO's bottom line. It became glaringly obvious: GIGGO needed a complete overhaul, and fast.
The GIGGO app, once considered a go-to for contracting of shipments locally and internationally, tracking of shipments, receiving and management was struggling to maintain its user base. Disgruntled users, deterred by its lackluster design and cumbersome features, were increasingly abandoning the platform. Creating shipments felt like navigating a labyrinth, while tracking packages tested users' patience. The overall user experience was far from satisfactory, with the outdated design further exacerbating the issue. This decline in user engagement wasn't just a minor inconvenience; it was significantly impacting GIGGO's bottom line. It became glaringly obvious: GIGGO needed a complete overhaul, and fast.
Understanding the Problem Through User Empathy
Understanding the Problem Through User Empathy
To initiate our journey towards revitalization, we recognized the paramount importance of comprehending the user's perspective. Thus, we embarked on an extensive and inclusive user research expedition, utilizing a diverse array of channels to gather valuable insights. Through attentive scrutiny of user feedback, we unearthed a veritable treasure trove of pain points, each offering a unique lens through which to view the user experience. Our commitment to understanding the user's journey was further solidified through immersive usability testing sessions, where we had the privilege of witnessing firsthand the trials and tribulations users faced while navigating the app.
With meticulous attention to detail, we meticulously mapped out the user journey, identifying with precision the precise moments at which frustration and confusion emerged. This deep dive into the user experience provided us with invaluable clarity, painting a vivid and comprehensive picture of the app's shortcomings in meeting user needs. It became abundantly clear that the app was failing to deliver on its promise, resulting in a palpable sense of disillusionment among users and, ultimately, contributing to user churn.
Armed with these insights, we were empowered to embark on a transformative journey aimed at addressing these deficiencies head-on. Through a process of iterative design and refinement, we endeavored to reshape the user experience, placing the needs and preferences of our users at the forefront of our efforts. By fostering a culture of empathy and collaboration, we remain committed to ensuring that every interaction with our app is characterized by seamlessness, clarity, and delight.
To initiate our journey towards revitalization, we recognized the paramount importance of comprehending the user's perspective. Thus, we embarked on an extensive and inclusive user research expedition, utilizing a diverse array of channels to gather valuable insights. Through attentive scrutiny of user feedback, we unearthed a veritable treasure trove of pain points, each offering a unique lens through which to view the user experience. Our commitment to understanding the user's journey was further solidified through immersive usability testing sessions, where we had the privilege of witnessing firsthand the trials and tribulations users faced while navigating the app.
With meticulous attention to detail, we meticulously mapped out the user journey, identifying with precision the precise moments at which frustration and confusion emerged. This deep dive into the user experience provided us with invaluable clarity, painting a vivid and comprehensive picture of the app's shortcomings in meeting user needs. It became abundantly clear that the app was failing to deliver on its promise, resulting in a palpable sense of disillusionment among users and, ultimately, contributing to user churn.
Armed with these insights, we were empowered to embark on a transformative journey aimed at addressing these deficiencies head-on. Through a process of iterative design and refinement, we endeavored to reshape the user experience, placing the needs and preferences of our users at the forefront of our efforts. By fostering a culture of empathy and collaboration, we remain committed to ensuring that every interaction with our app is characterized by seamlessness, clarity, and delight.
A Multi-Pronged Approach to Reimagine GIGGO
A Multi-Pronged Approach to Reimagine GIGGO
Armed with user insights, we embarked on a multi-faceted approach to revamp GIGGO. Our mission was to transform it from a frustrating chore into a seamless and empowering experience.
Onboarding with Confidence: The initial hurdle - the onboarding process - was tackled head-on. We implemented a real-time feedback system, guiding new users through each step and ensuring a clear understanding of the app's functionalities. This eliminated the initial confusion and instilled confidence, significantly reducing user drop-off rates during onboarding.
Armed with user insights, we embarked on a multi-faceted approach to revamp GIGGO. Our mission was to transform it from a frustrating chore into a seamless and empowering experience.
Onboarding with Confidence: The initial hurdle - the onboarding process - was tackled head-on. We implemented a real-time feedback system, guiding new users through each step and ensuring a clear understanding of the app's functionalities. This eliminated the initial confusion and instilled confidence, significantly reducing user drop-off rates during onboarding.
Unveiling the pain points by stepping into the shoes of our potential users through user research
A Modern Dashboard for Effortless Navigation
The outdated dashboard, a relic of a bygone era, was completely redesigned. We prioritized clarity and ease of use, presenting information in a clean and intuitive format. This transformation not only modernized the app's aesthetics but also empowered users to navigate and leverage the platform's features effortlessly. User engagement soared, with users spending more time on the app and interacting with features more frequently. Customer satisfaction surveys reflected a dramatic shift, with users praising the app's newfound usability and user-friendly interface.
The outdated dashboard, a relic of a bygone era, was completely redesigned. We prioritized clarity and ease of use, presenting information in a clean and intuitive format. This transformation not only modernized the app's aesthetics but also empowered users to navigate and leverage the platform's features effortlessly. User engagement soared, with users spending more time on the app and interacting with features more frequently. Customer satisfaction surveys reflected a dramatic shift, with users praising the app's newfound usability and user-friendly interface.
Streamlining Shipment Creation - No More Roadblocks
One of the core functionalities, creating and sending domestic shipments, was meticulously streamlined. Through user journey mapping, we identified and eliminated friction points that caused delays and confusion. The user settings menu was completely redesigned, prioritizing accessibility and intuitive navigation. Large, responsive buttons replaced their finicky counterparts, ensuring users could find the desired functions quickly and efficiently. This focus on user-friendliness not only streamlined the process but also reduced user frustration, leading to a more positive user experience.
One of the core functionalities, creating and sending domestic shipments, was meticulously streamlined. Through user journey mapping, we identified and eliminated friction points that caused delays and confusion. The user settings menu was completely redesigned, prioritizing accessibility and intuitive navigation. Large, responsive buttons replaced their finicky counterparts, ensuring users could find the desired functions quickly and efficiently. This focus on user-friendliness not only streamlined the process but also reduced user frustration, leading to a more positive user experience.
Improving the Entire Procedure for Overseas Shipping
The optimization efforts were primarily centered around refining the core process of creating and dispatching domestic shipments. By meticulously scrutinizing the user journey, we were able to pinpoint and eradicate friction points that previously impeded smooth operations, causing delays and uncertainty. A comprehensive overhaul of the user settings menu ensued, with a strong emphasis on enhancing accessibility and streamlining navigation. This redesign prioritized the integration of large, responsive buttons in lieu of their cumbersome predecessors, facilitating swift and efficient access to essential functions. Consequently, this concerted focus on user-friendliness not only streamlined the entire process but also notably mitigated user frustrations, fostering a markedly more positive and seamless user experience.
The optimization efforts were primarily centered around refining the core process of creating and dispatching domestic shipments. By meticulously scrutinizing the user journey, we were able to pinpoint and eradicate friction points that previously impeded smooth operations, causing delays and uncertainty. A comprehensive overhaul of the user settings menu ensued, with a strong emphasis on enhancing accessibility and streamlining navigation. This redesign prioritized the integration of large, responsive buttons in lieu of their cumbersome predecessors, facilitating swift and efficient access to essential functions. Consequently, this concerted focus on user-friendliness not only streamlined the entire process but also notably mitigated user frustrations, fostering a markedly more positive and seamless user experience.
The Addition of the Personal Shopper Feature
As part of the GIGGO app's redesign, a groundbreaking addition known as the Personal Shopper feature was unveiled. This innovative functionality revolutionizes the online shopping experience for users in Nigeria. With the Personal Shopper feature, GIG Logistics now offers a seamless solution for fulfilling shopping orders from renowned online platforms such as Alibaba, Amazon, eBay, Apple, and more. Users can conveniently place their orders through the app and have their desired items delivered directly to their doorstep, eliminating the hassle of navigating international shipping processes and ensuring a hassle-free shopping experience.
As part of the GIGGO app's redesign, a groundbreaking addition known as the Personal Shopper feature was unveiled. This innovative functionality revolutionizes the online shopping experience for users in Nigeria. With the Personal Shopper feature, GIG Logistics now offers a seamless solution for fulfilling shopping orders from renowned online platforms such as Alibaba, Amazon, eBay, Apple, and more. Users can conveniently place their orders through the app and have their desired items delivered directly to their doorstep, eliminating the hassle of navigating international shipping processes and ensuring a hassle-free shopping experience.
Get Quick Quotes (Estimates)
In addition to its array of features, the app boasts a user-friendly interface that empowers users to obtain swift quotes for both local and international shipping services. Recognizing the importance of convenience and efficiency, we meticulously redesigned this process with simplicity at its core, aiming to reduce unnecessary steps and enhance user experience. By leveraging intuitive design principles, we've optimized the flow to minimize the number of taps required, ensuring that users can effortlessly access accurate pricing information. This redesign not only simplifies the shipping quote process but also saves valuable time for our users, enabling them to make informed decisions and proceed with their shipping needs seamlessly.
In addition to its array of features, the app boasts a user-friendly interface that empowers users to obtain swift quotes for both local and international shipping services. Recognizing the importance of convenience and efficiency, we meticulously redesigned this process with simplicity at its core, aiming to reduce unnecessary steps and enhance user experience. By leveraging intuitive design principles, we've optimized the flow to minimize the number of taps required, ensuring that users can effortlessly access accurate pricing information. This redesign not only simplifies the shipping quote process but also saves valuable time for our users, enabling them to make informed decisions and proceed with their shipping needs seamlessly.
Bills Payment
As part of the comprehensive redesign of GIGGO, we implemented a convenient bills payment feature. This addition aimed to streamline users' experience by offering a one-stop solution for various common bills, such as airtime recharge, satellite TV subscriptions, and electricity bills. By integrating these functionalities directly into the app, we sought to simplify users' lives, providing them with easy access to essential services within a familiar platform.
The design of this feature was meticulously crafted to prioritize simplicity and accessibility. We aimed to ensure that virtually anyone could navigate and utilize the bills payment functionality seamlessly. With intuitive user interfaces and straightforward processes, our goal was to empower users to manage their bills effortlessly, further enhancing their overall experience with the GIGGO app.
As part of the comprehensive redesign of GIGGO, we implemented a convenient bills payment feature. This addition aimed to streamline users' experience by offering a one-stop solution for various common bills, such as airtime recharge, satellite TV subscriptions, and electricity bills. By integrating these functionalities directly into the app, we sought to simplify users' lives, providing them with easy access to essential services within a familiar platform.
The design of this feature was meticulously crafted to prioritize simplicity and accessibility. We aimed to ensure that virtually anyone could navigate and utilize the bills payment functionality seamlessly. With intuitive user interfaces and straightforward processes, our goal was to empower users to manage their bills effortlessly, further enhancing their overall experience with the GIGGO app.
Wallet Funding Feature
In addition to the bills payment feature, GIGGO also underwent a redesign of its wallet funding functionality. This enhancement was designed to provide users with greater convenience and flexibility when making payments for their shipments. With the wallet funding feature, users can effortlessly add funds to their GIGGO wallet directly from the app, eliminating the need for multiple payment transactions. This streamlined approach not only simplifies the payment process but also enhances security by reducing the exposure of sensitive financial information during transactions.
The revamped wallet funding feature seamlessly integrates into the GIGGO app, allowing users to make payments for their shipments with ease. Whether it's for local or international shipments, users can now leverage their GIGGO wallet balance to complete transactions swiftly and securely. With enhanced usability and functionality, the redesigned wallet funding feature represents another step forward in GIGGO's commitment to providing users with a seamless and efficient shipping experience.
In addition to the bills payment feature, GIGGO also underwent a redesign of its wallet funding functionality. This enhancement was designed to provide users with greater convenience and flexibility when making payments for their shipments. With the wallet funding feature, users can effortlessly add funds to their GIGGO wallet directly from the app, eliminating the need for multiple payment transactions. This streamlined approach not only simplifies the payment process but also enhances security by reducing the exposure of sensitive financial information during transactions.
The revamped wallet funding feature seamlessly integrates into the GIGGO app, allowing users to make payments for their shipments with ease. Whether it's for local or international shipments, users can now leverage their GIGGO wallet balance to complete transactions swiftly and securely. With enhanced usability and functionality, the redesigned wallet funding feature represents another step forward in GIGGO's commitment to providing users with a seamless and efficient shipping experience.
Account Settings Section
In addition to the bills payment feature, GIGGO also underwent a redesign of its wallet funding functionality. This enhancement was designed to provide users with greater convenience and flexibility when making payments for their shipments. With the wallet funding feature, users can effortlessly add funds to their GIGGO wallet directly from the app, eliminating the need for multiple payment transactions. This streamlined approach not only simplifies the payment process but also enhances security by reducing the exposure of sensitive financial information during transactions.
In addition to the bills payment feature, GIGGO also underwent a redesign of its wallet funding functionality. This enhancement was designed to provide users with greater convenience and flexibility when making payments for their shipments. With the wallet funding feature, users can effortlessly add funds to their GIGGO wallet directly from the app, eliminating the need for multiple payment transactions. This streamlined approach not only simplifies the payment process but also enhances security by reducing the exposure of sensitive financial information during transactions.
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